Marketing/Advertising

Logo Design: Is The Caduceus Antiquated?

By Jerry Hayes OD | 3/4/2010 - 10:39 am

Your Practice Brand: Don’t Name Your Practice One Thing And Call It Another.

By Jerry Hayes OD | 1/21/2010 - 2:23 pm

Your Practice Brand: Create A Consistent Look And Feel

By Jerry Hayes OD | 1/20/2010 - 12:52 pm

Your Practice Brand: The Importance Of A Good-Looking Logo and Stationery

By Jerry Hayes OD | 1/19/2010 - 10:03 am

Creating Your Own Identity: What Should ODs Call Their Practice?

By Jerry Hayes OD | 6/11/2009 - 8:21 am

Are We Recalling Patients To Provide Care, Or Sell Product?

By Jerry Hayes OD | 6/4/2009 - 9:46 am

Susan Boyle Didn’t Look The Part. Do You?

By Jerry Hayes OD | 4/28/2009 - 8:49 am

Does Advertising Pay In Eyecare? Here’s How To Track Your ROI

By Jerry Hayes OD | 3/27/2009 - 8:18 am

Does Advertising Pay? You Won’t Know Unless You Track Your Results

By Jerry Hayes OD | 3/24/2009 - 9:33 am