About Jerry Hayes, OD

The founder of Red Tray, HMI Buying Group and Hayes Consulting, Jerry Hayes, OD is optometry’s leading speaker and writer on the topic of practice finance and overhead control.

Although he no longer does one-on-one consulting with ODs, Jerry has written the Business Advisor column for Optometric Management since 1990 and is a featured speaker for the MBA program sponsored by CIBA Vision and Essilor USA.

You’re invited to e-mail him your questions and comments on practice finance and overhead control.

About Red Tray

When I started HMI Buying Group in 1982, my objective was to level the playing field with the big chain operations. Thanks to the support of thousands of my colleagues, HMI became the largest OD owned buying group in the country.

Now I’m inviting you to join me in a unique new approach to group purchasing called ‘Red Tray.’ Just as HMI was considered an innovative concept 27 years ago, Red Tray is changing the face of optical buying groups. Launched just two years ago, we already have members in 40 states.

Since Red Tray passes through maximum discounts on every frame and lab purchase regardless of your monthly volume, most practices that switch their billing from another buying group to Red Tray save an additional 3% to 12% across the board on their frames and lab work. That’s an additional $300, $500, $700+ every month in our members’ pockets.

To receive these additional discounts, just bill a portion of your lab services through Red Tray — the more you bill through Red Tray, the more dollars you keep. Membership is completely free and our supplier list includes every major frame supplier and the nation’s best optical labs.

Please take a few minutes sometime this week to call Linda or Judy at my office: 800.416.7676. They will do a free, no-obligation analysis to see how much more you could save by simply billing your same purchases from the same suppliers through Red Tray. You have my personal guarantee the call will be worth a few minutes of your time.

Thank you for considering Red Tray and best wishes for a prosperous 2010.

Jerry Hayes, OD
President